How to Create a Facebook Business Page

Creating a Facebook business page is a simple and effective way to build your online presence, reach more customers and manage your brand’s identity on one of the world’s most popular social platforms. A business page allows you to share updates, promote products or services and interact with your audience professionally.

If you already have a personal Facebook account, setting up a business page can be done in just a few minutes. This guide walks you through the process step by step, from creation to optimisation.

Step 1: Log in to Facebook

Start by logging in to your personal Facebook account. You need a personal account to create and manage a business page, but your personal details will not appear publicly on the page.

Once logged in, go to facebook.com/pages/create or select Pages from the left-hand menu and click Create New Page.

Step 2: Enter your business information

You will now be asked to enter your page details:

• Page name: This should be your business name or brand name. It must be accurate and easy to find.

• Category: Start typing a word that describes your business and select the most relevant category from the drop-down list (e.g. Hair Salon, Restaurant, Digital Marketing Agency).

• Description: Add a short sentence explaining what your business does. This helps visitors understand what to expect.

As you fill in the information, a preview of your page appears on the right-hand side of the screen.

Click Create Page when you are ready to proceed.

Step 3: Add images

Now it is time to personalise your page with visuals:

• Profile picture: Use your company logo or a professional photo that represents your business. Recommended size is 170 x 170 pixels.

• Cover photo: Choose a banner image that reflects your brand, such as your shopfront, product range or a promotional design. Recommended size is 851 x 315 pixels.

Upload both images and click Save.

Step 4: Complete your business details

Once your page is created, Facebook will guide you through setting up the rest of your profile:

• Add your website, contact number, email address and opening hours

• Include a business address if you serve customers at a physical location

• Create a custom username (also known as your page handle) to make your page easier to find, e.g. facebook.com/yourbusinessname

• Add a call to action button such as “Book Now”, “Contact Us” or “Shop Now”

These details help visitors learn more about your business and make it easier to connect with you.

Step 5: Publish and start posting

Once your page is ready, you can click Publish Page to make it live. Start by making your first post, this could be a welcome message, a photo of your team, or an introduction to your products or services.

Keep your posts regular, relevant and engaging. Use a mix of images, text updates, offers and behind-the-scenes content to build interest.

Step 6: Invite followers and grow your audience

You can now invite your Facebook friends to follow your page. You can also share the page link in your email signature, on your website and across your other social media channels.

Over time, as people engage with your posts, you will begin to build a following. Facebook’s page insights can help you track performance, including reach, likes, comments and audience demographics.

Final thoughts

Setting up a Facebook business page is free, easy and an essential part of building your brand online. It provides a platform to connect with customers, promote your services and manage your reputation. Once your page is live, focus on keeping it active, informative and visually appealing.

Whether you are a local business, freelancer or growing brand, a Facebook business page is a valuable tool for marketing and community building.