How to Change Currency on Amazon

Learn how to change the currency on Amazon websites and apps to display prices in GBP or your preferred currency.

How to Change Currency on Amazon (UK Guide)

If you're shopping on Amazon and notice prices showing in euros, US dollars or another foreign currency, it can be confusing—especially if you’re trying to compare costs or avoid conversion fees. Amazon allows users to change the display currency in certain cases, particularly when browsing international Amazon marketplaces like Amazon.com or Amazon.de. Here's how to change your currency settings whether you're shopping on Amazon UK or abroad.

When Do You Need to Change Currency on Amazon?

Changing currency is useful when:

  • You’re shopping on an Amazon international site (like .com or .de)

  • You want to view prices in GBP for clarity

  • You’re comparing prices across countries and want consistent currency

  • You’re using a multi-currency card and want to control how you’re charged

Note: If you're shopping on Amazon.co.uk, prices are always shown in pounds sterling (GBP). Currency settings only apply when shopping on foreign Amazon sites.

How to Change Currency on Amazon Website (Desktop)

  1. Go to the international version of Amazon you’re using (e.g. Amazon.com)

  2. Scroll down to the bottom of the page

  3. In the footer, look for the currency symbol (usually near language settings)

  4. Click on it—it may say “$ - USD - U.S. Dollar”

  5. In the popup, choose your preferred currency, e.g. GBP - British Pound

  6. Save your changes

Amazon will now display product prices in your chosen currency—where supported.

How to Change Currency in the Amazon App

  1. Open the Amazon app

  2. Tap the menu icon (three lines) or go to Settings

  3. Tap Country & Language

  4. Choose your Amazon marketplace (e.g. Amazon.com or Amazon.co.uk)

  5. Then tap Currency

  6. Select British Pound (GBP) or your preferred option

  7. Save and exit

Prices on eligible products will now be shown in your selected currency.

Important Notes

  • Currency conversion only applies to display. You may still be charged in the local currency of the marketplace, depending on payment method.

  • If you're using Amazon Currency Converter during checkout, you can choose to be charged in GBP using Amazon’s own conversion rate—or opt for your card’s exchange rate.

  • Not all products or sellers support alternative currency display.

Tips for UK Shoppers

  • For best results, shop on Amazon.co.uk to avoid conversion confusion and import taxes

  • When using international sites, use a fee-free card like Revolut, Monzo or Wise to reduce costs

  • Compare prices across marketplaces but always factor in shipping, VAT and duty

FAQs

Can I buy in GBP on Amazon.com?
You can display prices in GBP, but you'll usually still be charged in USD unless you use Amazon’s Currency Converter at checkout.

Why are my Amazon prices showing in dollars?
You may be on Amazon.com or have location settings defaulted to the US. Scroll down and check the regional and currency settings.

Does changing currency affect shipping?
No—changing currency doesn’t impact shipping availability or cost. That depends on the marketplace and your delivery address.